locke:
"In the next X years, billions of dollars worth of news, information, entertainment and what I like to call 'The Artist Formerly Known As Advertising? are going to do a full 180. That is, a very large proportion of these media functions will no longer be delivered top-down, as in the broadcast model, but will be coming bottom-up from creative individuals on the Internet. X may be two years or five years or ten -- the question is not if but when."