Segui um link em um post do marketing hacker, que leva a um artigo do USA Today falando sobre o Gonzo Marketing, do Christopher Locke. Eita linkania.

''Do I want to obey my thirst and glug down a Sprite? Do I want to take the Pepsi Challenge? Do I care if you got milk? No, no and no. But I might care if some company offered to hook me up with a bunch of interesting people who think sorta like I do and have similar or complementary tastes and interests.''