posted by nobody on Tuesday September 18, @04:00AM
jamjams00 writes "Fashion as a whole, seems to rely on brands for the success of a firms product. This is particularly evident through the marketing devices used to promote clothing and footwear, including television adverts which predominanty sell us a lifestyle asociated with their product. However, more and more fashion as a whole is drifting into a 'logoless' utopia, as more brands are opting to focus on understated designs where the product is the focus of attention. Take Prada, Gucci, Donna Karan, Yves Saint Laurent, and even Tommy Hilfiger (who are renowned for their in-your-face advertising) for example. You would be hard pushed to find even a discreet logo the size of a fingernail on this seasons collections. Does this mean an end to our obsession with becoming walking taking mini billboards?"
