Loic Le Meur Blog: The end of martketing as we know it

Loic Le Meur Blog: The end of martketing as we know it
Traditional marketing methods have appeared just because the only media possible have been mass, one to many media. Now that there is so much marketing around (even in toilets), now that the devices that record your TV and delete the ads appear everywhere, it is becoming much more difficult for marketers to get their message to their customers. They all recognize that they have a very small idea about how efficient is their marketing budget.