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Corporate Blogging, no SoapBox

3 years ago I had a meeting with an advertising executive in charge of promoting some Big Corporation Product. The first thing I did was to go to the web to show him websites created by people who used this Big Corporation Product, people who's amateurish websites had more information about the Big Corporation Product than the Big Corporation was willing to share about. I even showed him websites created by Employees of Big Corporation who worked on creating The Product and who in their spare time created websites to promote the Big Corporation Product because they really liked to work there and do all kinds of nifty things with The Product and they criticized it a lot too, but mostly they loved it.

O princípio de um k-log é justamente facilitar que esses funcionários falem sobre o produto, sobre o mercado, sobre os filhos. Compartilhamento.