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k-logs da macromedia.

"Macromedia had five of its 'community managers' create their own weblogs using Radio and Blogger, two of the most popular blog publishers. (The bloggers are John Dowdell, Mike Chambers, Matt Brown, Vernon Viehe and Bob Tartar.)

The blogs would provide a forum for the managers to discuss the new products, show developers how to use some of the new features and answer questions. Most importantly, the community managers would write like bloggers, with that casual, this-great-idea-just-occurred-to-me tone which sometimes makes weblogs so addictive."