What is it?
Contextual inquiry is basically a structured field interviewing method, based on a few core principles that differentiate this method from plain, journalistic interviewing. Contextual inquiry is more a discovery process than an evaluative process; more like learning than testing.
Sat, Oct 29, 1994; by Dave Winer.
To Apple, and the rest of the world -- market share is a head-trip. It isn't the issue. Developers are key. Apple's economics are out of whack. Definitely. But increasing market share isn't what it's about.
Love is what it's about.