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"Rethink the Cool" billboards start appearing near Nike's corporate headquarters in Beaverton, Oregon. Subvertisements ridicule Phil in all the major newspapers and on prime time TV. Mysterious black stickers appear around Phil's office HQ and on the windows of Niketowns worldwide. Our counterbrand grows like a virus out of Phil's.

The Open Park Project is a non-profit working to establish free public WiFi connectivity on the National mall in Washington, DC.

Wikis in the Workplace

Um debate ainda desconhecido no Brasil opõe o ministro e compositor Gilberto Gil à sua gravadora, a Warner. A disputa envolve algo muito mais importante que cifras em contratos. Gil participa do esforço para levar adiante a Creative Commons, uma rede mundial de autores que buscam alternativas para viver de suas obras, sem transformá-las em exclusividade da indústria cultural. Lawrence Lessig, professor de Direito da Universidade de Stanford e um dos %u201Cpais%u201D da Creative Commons, descreveu a polêmica num artigo para o jornal norte-americano Chicago Tribune.

Could you give me a quick overview of the goals of this project? It started as an experiment to see if our search could be used on e-mail. And in fact, it was originally applied to my e-mail. I get a lot of e-mail%u2014I have many gigabytes of it, and it's hard to manage. I have all the same challenges as everybody out there, and I found that having effective search, having large storage, having the kind of threading that we've done here%u2014all those things make me more efficient with my e-mail. And that's what I then decided that we should make available to the entire world.

(...) weblog tools as personal content management systems. When thought about in this way the weblog becomes more than just a place to write stuff. The tool can link the weblogger and his/her audience to interesting data sources in a more personalized way than through generic access points.

"I don't want to study Rome in high school. Hell, I build Rome every day in my online game.(Caesar III )."