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sms na televis�o

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Write-on billboards!
do adbusters

Tired of one-way communication from corporate advertising? Give people space for a response. The Culture Jammer's Encyclopedia shows you how to convert billboards into chalkboards for everyone in your community.

Hackeando memes
No firstmonday:

We tend to think of the media message as pertaining to products and services only, and to restrict our concept of the tie-ins to toys, clothing, and running shoes. But the uniform image being broadcast extends well beyond consumer purchases; it is devoted to creating and maintaining the consumer society. No element of life is sacrosanct; all elements of society are infused.

Anivers�rio da Endor-Fina.

Que n�o � droga.

PR achou Art Kleiner no KMOL:

Diria apenas que a prática regular de uma conversação calma e refletida desempenha um importante papel numa organização. Não tem de ser uma conversa doce e falsa: deveria apenas ser o tipo de conversa onde as pessoas estão dispostas a falar de forma clara e autêntica umas com as outras.

[mais]

Acess�rios para malvad�es.
Welcome to www.villainsupply.com, your best online source for everything EVIL. If you are a supervillain, mad scientist, warlord, dictator, or despot, then this is the place for you.

Grupo do MIT que pesquisa Electronic Publishing

Memo to Brands: Surrender
Branding is not about communicating a message; it's about engaging in a relationship.

It is no longer enough for a brand simply to request permission from a consumer. It must also grant permission -- invite consumers to tamper, tinker, and communicate with the brand any way they wish. That "requires the fundamental surrender of power from the company to the customer"

Um MBA em Knowledge Management com uma forte ligação com k-logs é uma das ótimas cabeceadas do PR de ontem pra hoje. Vai lá e dá uma olhada.