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Grupo do MIT que pesquisa Electronic Publishing

Memo to Brands: Surrender
Branding is not about communicating a message; it's about engaging in a relationship.

It is no longer enough for a brand simply to request permission from a consumer. It must also grant permission -- invite consumers to tamper, tinker, and communicate with the brand any way they wish. That "requires the fundamental surrender of power from the company to the customer"

Um MBA em Knowledge Management com uma forte ligação com k-logs é uma das ótimas cabeceadas do PR de ontem pra hoje. Vai lá e dá uma olhada.

Gonzo

ALSO KNOWN AS:
The Great Gonzo, Gonzo the Great, Just Plain Weird