Living the Networked Life, artigo na
Fortune, sobre Esther Dyson
"Asked what her technology priorities would be if she were managing a large company, Dyson doesn't hesitate: "I'd be rolling out solutions for better communications with customers. I'd want our Website to be very interactive, so it would be easy to ask questions and get real-time responses. Customers could easily find the names of people to whom to send e-mails. And then I'd make it an internal religion to respond to those e-mails. When you put up a Website, you're not erecting a billboard, you're opening a door, and people come crowding in. You have to have the staff there ready to greet them."
In the Dyson future, companies will introduce their customers to one another just as she introduces Ray Ozzie to other techies. "Amazon and eBay succeeded because they empowered their users and made them visible to each other," she says. "Your best representatives won't even be your employees. The lesson of the Internet is that you can't control things, and you've got to relax about it."
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