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Marketing Hacker entrevistado por Rafael Wally e publicado no JotaB� impresso.

T� l� no terrra. Pode n�o ser verdade no meu caso, mas t� l� no terra.

"Uma recente pesquisa do Jupiter Media Metrix mostra que os usu�rios dos programas sucessores do Napster est�o mais propensos a comprar discos do que os ouvintes tradicionais de m�sica."



hehehe

isso aqui � phoda. quem n�o � neur�tico � paran�ico ou totalmente esquizofr�nico.

Na lista sobre K-Logs, uma explicação mais detalhada, por John Robb:

What are K-Logs?

K-Logs enable employees to post written editorial, points of view, links,
documents, important e-mails, and pictures to a corporate Intranet where the
posted content can be searched, browsed, and archived. They enable easy
sharing of knowledge. K-Logs organize this posted information over time and
by individual. K-Logs are easy-to-use and provide users immediate personal
benefit. K-Logs run in the browser. They also provide a simple way to
distribute information currently stored on the desktop (document folders,
e-mail, and bookmark lists) with contextual information necessary for
complete understanding of its use.

What are the benefits of K-Logs?

1) Answers. K-Logs make it easy for people to find answers to problems they
need to solve. A simple search of K-Log archives will quickly find an
answer if available.
2) Experts. Because K-Logs organize knowledge and information by
individual, it is easy to find people with the expertise you need. They can
be found via search, cross linking from other K-Loggers, or community tools.
3) Organized archive. K-Logs provide a permanent archive of all posted
knowledge. Employees may come and go, but their knowledge remains.


What is the economic benefit of K-Logs?

1) Shorter time to find. Faster, more accurate responses to customer
inquiries, etc.
2) More accurate decision making. Use of experts, revealed by K-Logs, will
improve the quality of corporate decision making. Improved knowledgeleia mais >>